Why Women Are Choosing Small-Group Travel: A Global Travel Trend in 2025
- Pamela Tolliver
- Sep 18
- 3 min read
Updated: Oct 6
Introduction: A Global Shift in Women’s Travel Choices
A major shift is reshaping the travel industry: more women are traveling than ever, and they’re choosing small-group travel over solo trips or traditional packaged tours. This isn’t just a trend; it’s a movement.
At Solace Expeditions, we’ve been closely observing this evolution. As a boutique adventure operator, we believe this change signals something deeper: a new era of purposeful, empowering, and connected travel designed by and for women.
Why Are More Women Choosing Small-Group Travel?
1. Safety Comes First
For many women, solo travel still feels risky, especially in unfamiliar regions. Small groups offer safety in numbers, vetted accommodations, and experienced guides—often female-led—which builds trust and comfort.
2. Built-In Community
Women crave connection just as much as freedom. Small-group travel brings together like-minded adventurers. These aren’t just vacations; they’re life-changing experiences shared with a tribe.
3. Less Planning, More Experiencing
Group travel eliminates the hassle of managing logistics. Women want to travel but don’t want to deal with every hotel, visa, or transfer. That’s where expertly designed itineraries shine.
4. Personal Growth
Modern female travelers seek more than just sightseeing. They desire transformation. They want to try new things, meet new people, and challenge themselves in meaningful ways.
5. Changing Social Norms
Gone are the days of waiting for a partner or friend to tag along. Women of all ages—single, married, divorced, or widowed—are prioritizing their own travel dreams.
Key Stats Behind the Trend
84% of solo travelers are women.
Over 50% of solo travel revenue now comes from female travelers.
36% of women joined small-group tours in the last year; similar numbers plan to do so again this year.
86% of women are interested in women-only group tours.
Women aged 45+ are the fastest-growing segment of adventure travelers.
What Women Want in Small-Group Travel
To meet growing expectations, small-group travel must be thoughtfully designed. Here's what modern female travelers prioritize:
What Women Want Why It Matters
Small Groups (8–12) More intimate, less chaotic, better bonding
Women-Only Options Comfort, safety, and shared experiences
Flexible Itineraries Free time + structured adventure = best of both worlds
Cultural Immersion Hands-on activities, local guides, real stories
Safety & Transparency Clear info on logistics, policies, and emergency support
Solo-Friendly Optional single rooms, no roommate pressure
Wellness & Adventure Hikes, yoga, meditation, cooking, storytelling
Support for First-Timers Pre-trip guides, online meetups, and responsive support
How Solace Expeditions Responds to This Shift
At Solace Expeditions, we design trips that align with this global change. Here's how we're showing up for female travelers in 2025:
✅ Built-in Safety and Trust
We vet every location, partner with skilled local guides, and communicate everything clearly before departure. Safety isn’t a perk; it’s our standard.
✅ Pre-Trip Connection
Our travelers connect in advance through online meetups, group chats, and personalized preparation tips.
✅ Diverse and Inclusive Design
Our trips are custom-built to suit women of various ages, cultures, body types, and backgrounds. Whether you’re 25 or 65, new to travel or a seasoned explorer, you’re welcome here.
The Future of Women-Led Travel
As women continue to take charge of their travel dreams, the demand for meaningful, small-group experiences will only grow. For tour companies, the message is clear:
Safety, connection, and flexibility matter more than ever.
One-size-fits-all no longer works. Customization, compassion, and creativity win.
Community is currency. Women remember how your trips made them feel.
Ready to Join the Movement?
If you're a woman craving a new kind of adventure—one where you’re supported, inspired, and free to be yourself—Solace Expeditions is here for you.
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